Journalist turned brand storyteller,
making words and pictures work harder.
Connect
Capabilities
Creative Direction, Editorial Direction, Copywriting, Art Direction, Building Decks, Presenting, Creative Strategy, Brand Identity, Campaign Development, Tone of Voice, Naming, Digital & Social Content, Integrated Marketing, Brand Positioning
Experience
Freelance Creative & Copywriter (2024-Present)
Ogilvy (2024-2025)
Redwood BBDO (2023-2024)
VICE Media Group / Refinery29 (2021-2023)
The Economist (2020-2021)
The Hoxton (2018-2020)
Digital Natives (2015-2018)
Work Published
ELLE, AnOther, Refinery29, Dazed Digital, The Sydney Morning Herald
Clients Served
Google, YouTube, Amazon, Samsung, IKEA, adidas, The North Face, Dove, Nike, Reebok, Marriott, Fairmont Hotels, Mandarin Oriental, Cetaphil, Colgate, ITV, NatWest, AMEX, Gilead, VICE, Maybelline, Cointreau, EA Sports, Levi’s, H&M, Bayer, The Hoxton
Industries Served
Tech (B2B & B2C), Fashion, Beauty, Entertainment, Gaming, Food & Beverage, Healthcare, Finance, Travel