Google x Samsung

Google and Samsung asked Redwood BBDO to create a full-funnel ATL campaign for the new Galaxy Z Flip5 and Chromebook, aimed at converting Gen Z from Apple. The campaign revolved around a modern love story, highlighting the synergy between Google software and Samsung hardware. I led concept development, scripting, moodboarding, casting, and editing, while also managing the briefing and production of 24 creator-driven, social-first videos for TikTok.