Marriott

To raise awareness of Marriott’s Moxy Hotels among a young, ‘fun-hunting’ Gen Z audience and promote city breaks beyond London, I led the creation of city guides for key Moxy destinations across the UK and Europe. Drawing inspiration from Refinery29’s ‘29 Hours In’ and VICE’s ‘Guide To,’ I identified and briefed local talent to capture their favourite spots, aligning with our audience’s passions. I then adapted the content into social-first formats like reels, stories, and carousels. The campaign delivered 18.9M impressions, exceeded video view targets by 144%, and achieved a 69% video completion rate on Instagram Stories.

Collage of two images; left showing a woman in an orange jacket browsing through coats on a rack outside a shop, and right showing the same woman skateboarding indoors. Both images are overlaid with red star and flower graphics.
Collage of a woman holding a flower vase, a restaurant table setup, and blue abstract shapes overlay
Collage featuring a smiling woman drinking coffee, a rustic café table by a window displaying bread, and historic stone architecture with towers. Decorative pink stars and flowers overlay the image.