Reebok

I developed a social-first campaign for Reebok’s Nano X1 Adventure and Refinery29, blending fitness, fashion, and lifestyle. I cast and styled an editorial shoot with influencer Juice Gee and photographer Serena Brown and created a mix of original and supplied assets, including social carousels and gamified IG Stories. We also produced a coastal hike video to bring the shoe’s adventure-ready design to life. The campaign over-delivered across all metrics, driving 22% more impressions, 54% more clicks, a 14.6% Twitter CTR, and 64K page views.

Person in a bright yellow sports top and white shirt posing among green bushes.
Person wearing Reebok socks and sneakers with a pineapple tattoo on one leg standing on a black bollard in an urban setting.
Person sitting on a street sign pole near White Rabbit Studios.
Two people at a skatepark, one sitting on a concrete ledge wearing sunglasses and casual clothing, the other standing with a skateboard. Trees and blue sky in the background.
Woman in gray hoodie and white skirt lifting her foot, smiling outdoors, holding a bag with buildings in background.
Woman squatting on a wooden post in a forest, wearing sneakers and a light jacket, smiling.
Collage featuring a woman in casual outfits at a skatepark and outdoors, a quote about adventure, and a skateboarder performing a trick.
Three smartphone screens displaying a Refinery29UK Instagram story in partnership with Reebok. The first screen features text 'CHOOSE YOUR OWN (STYLE) ADVENTURE' with options 'TAKE A HIKE' and 'RIDE A BIKE'. The second screen showcases outdoor apparel including a sleeveless top, sports bra, shorts, shoes, and a water bottle labeled 'NATURE TRAIL'. The third screen shows a hooded sweatshirt, shorts, and shoes with text 'TAP AND HOLD TO DISCOVER YOUR PERFECT OUTDOOR KIT'. Button 'Shop Now' appears on each screen.