As Content Editor for The Hoxton, I was tasked with launching an editorial platform from scratch, with no budget, contributors, or in-house production. I sourced local talent, designed brand guidelines, and commissioned writers, photographers, illustrators, and videographers across all eight Hoxton locations in the UK, Europe, and the US. The result was The Localist. I launched 30 pieces of content and helped grow the brand’s social following from 94K to 250K+, establishing a scalable global platform.
